In 2001, Denfit was founded with the mission to revolutionize the fitness world. The first prototype of the Fitpoint debuted at the FitVak exhibition in Utrecht in 1997, followed by the Sportpoint prototype in 2000. The response was overwhelming, leading us to officially launch Denfit in 2001. Under the visionary leadership of founder Annie van der Kooi, and since 2014, with the addition of co-owner Jeffrey Kerkhof, Denfit has continued to set the standard for innovative outdoor fitness solutions.

Our aim? To inspire people to embrace outdoor fitness, liberating them from the constraints of traditional gym memberships and supervision. Starting in areas frequented by young people, our unconventional approach quickly gained traction.

In 2006, the FitPoint and SportPoint underwent a revolutionary makeover, reshaping the industry forever. We expanded within Europe and beyond. Today, Denfit is synonymous with recognizable design, durability, and top quality, with over 200 products and a global network of 40+ agents.

Based proudly in Amsterdam, with manufacturing rooted in Staphorst, our heritage is deeply intertwined with Dutch craftsmanship. The close-knit community of Staphorst, known for its strong work ethic and loyalty, fuels our dedication to excellence.

In recent years, the importance of outdoor exercise has gained significant traction, particularly during the COVID-19 pandemic. As champions of a healthier lifestyle, we take pride in leading this movement, encouraging individuals to embrace outdoor fitness and elevate their well-being.

“Denfit, where outdoor fitness meets perfection”