“Annie is a pioneer who founded Denfit in 2001, bringing outdoor fitness to Europe before it was even popular. Her passion for a healthy body and mind, combined with her interest in people, has led to Denfit’s global success with a big product range of over 200 devices and distributors in more than 40 countries across all continents.
When she’s not busy revolutionizing the world of fitness, you can find her indulging in her favourite sports hobbies, such as horse riding, weight training, and trekking through the breathtaking Andalusian nature. Her daily walks through the stunning mountainous terrain fuel her with an endless stream of energy and creative ideas. Annie’s philosophy can be summed up in one powerful statement which is the key to her success”:
“MOVE BEFORE YOU ARE READY & WHAT YOU PAY ATTENTION TO, GROWS.”